Building Relationships at White Rock Con

What started as a unique way to bring our team together after the pandemic has now emerged into White Rock Con, an annual networking and professional development event held at our headquarters in Dallas. Since our first event in 2022, we’ve re-defined our purpose for getting together and paid special attention to connecting and finding ways to build better experiences for our customers.

This year, White Rock Con (WRC) ran for two days, October 2nd and 3rd, and we invited our partners and fellow colleagues from across the country to participate.

Education through Partner Connection

On day one of White Rock Con, we hosted a mini trade show at our offices, showcasing dozens of partners and vendors. Our team had the opportunity to connect with old and new partners to learn more about their solution offerings and how we can pass the benefits on to our customers. As our team moved around the room, they made connections with each partner at the event throughout both the morning and afternoon sessions.

This portion of the event was a great reminder of continuous education. It’s so important to ensure our team is fully aware of each security offering and any new innovations that have been introduced, not only for our own development but so that we know what solutions will best serve our customers’ unique needs.

Improving Skills through Professional Development Workshops

On the second day of WRC, we focused internally and led some amazing workshops for our team. After a brief quarterly business review, our leadership team held a workshop on relationship management, reminding the team of the importance of the prior day’s networking.

We also learned a thing or two from our marketing department on how to promote events, generate leads, and nurture prospects. The team provided some great insights into best practices for following up with attendees after the event to thank them for coming and to continue the great conversations. They also shared some ideas for email campaigns, social posts, and blogs that you’ll be seeing more of very soon.

The Sun Sets on a Great WRC

I want to thank everyone for making such a successful White Rock Con 2024, including our incredible internal team, our partners and vendors, and all the third-party caterers and companies we worked with to provide food and swag to our attendees.

And speaking of food, I want to give a special shout out to our partners who catered breakfast and lunch and hosted dinners throughout the event. I think it’s safe to say that no one left Dallas hungry!

We’re already well into 2025 planning and look forward to another successful White Rock Con next October.  

For more information about White Rock Cybersecurity, contact us for more information.